AI-powered shopping traffic to U.S. retail up 4,700% year-on-year
Today’s consumers are increasingly turning to generative AI-powered discovery to research products, uncover discounts, and discover gift ideas — making these tools a central part of the online shopping experience. Adobe’s latest data reveals a dramatic surge in AI-driven traffic to U.S. retail sites, with July 2025 seeing a 4,700% year-over-year increase. This growth builds…

