At a loss for data project ROI? Evaluate it like a product
In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.” Humby had bona fides to make that claim. He and his wife, Edwinna Dunn, own Dunnhumby, a global customer data science company that helped Tesco create its Clubcard, the world’s first supermarket loyalty card. The program gave the British retailer unprecedented insight into…

