CDP is now a must-have in 2025’s MoSCoW
I’m sure you’ve heard about the MoSCoW method from strategy gatherings — Must-have, Should-have, Could-have and Won’t-have. It’s a simple but powerful way to prioritize what really matters, particularly when resources are tight and the stakes are high. In 2025, I firmly believe customer data platforms (CDPs) have moved squarely into the “Must-have” category for…

