7 tips for battle-testing new technologies

Courting new technologies is a risk for IT leaders, who must wisely allocate finite budgets to hardware, software and services they believe will support business operations. Bad bets can set the company back years and ultimately prove catastrophic for CIOs. This is particularly true in the digital era, as a proliferation of newer technologies such…

10 dirty secrets of CRM

CRM products have been around for nearly 30 years, and the SaaS vendors have been selling their CRM wares for nearly two decades. Despite all that experience, powerful myths and misconceptions about CRM still catch customers by surprise. Author’s note: While much of this article’s advice applies to any CRM system, I’ve focused on the…

IDG Contributor Network: The starting line to the pursuit of digital transformation

When discussing digital transformation, I find it helpful to ground the discussion in a definition. In Forrester’s 2018 Predictions piece, the research and analyst firm offers the following description: digital transformation is “the critical response needed to meet rising customer expectations, deliver individualized experiences at scale, and operate at the speed of the market.” That’s…