Consequential innovation: 4 tips for unlocking hidden growth opportunities
Traditionally, most innovation programs have focused on either incremental or disruptive innovation: Incremental innovation to achieve near-term, quick wins and disruptive innovation to pursue longer-term big bets and game-changers. In most organizations, the split in terms of the percentage of resources and investment on each area, is typically 80/20 incremental versus disruptive. The challenge with…