5 key takeaways from Dreamforce 2024

As Salesforce’s 2024 Dreamforce conference rolls up the carpet for another year, here’s a look at a few high points as Salesforce pitched a new era for its customers, centered around Agentforce for bringing agentic AI to enterprise sales and service operations. “We want to be the first to welcome you into the future,” said…

EU rules stifle AI innovation, claims Meta letter

The European Union risks becoming an artificial intelligence backwater thanks to a “fragmented and unpredictable” regulatory environment that is damaging the technology’s development. That’s according to a blunt open letter and newspaper advertisement signed by 49 executives, researchers and industry organizations, notably including the CEOs of SAP, Spotify, and Ericsson. But it is the appearance…

6 Key considerations when orchestrating your Windows 11 Pro upgrade

Because Windows 11 Pro has new hardware requirements, your upgrade strategy must both address hardware and software aspects, not to mention security, deployment plans, training, and more. This checklist will get you off on the right track.   1. Assess hardware compatibility   Hardware refresh requires careful planning and sufficient lead time. Conduct a hardware compatibility assessment to…

Unlocking AI’s retail potential with Microsoft Copilot

To remain competitive, retailers must embrace artificial intelligence (AI) and AI-driven innovation. Microsoft Copilot — integrated with the power of Windows 11 Pro — provides a strategic platform for streamlining operations, improving customer experiences, and empowering store associates. It allows retailers to optimize both front-end and back-end operations, addressing key business challenges and creating new opportunities for…

Tubos Reunidos commits to total digital production

Over its more than 130 years, Tubos Reunidos has gone through various phases of modernization and expansion, including incorporating new technologies and more efficient production processes to stay competitive in a fast-paced market.   The need to modernize has only intensified over the last decade. Today, producing seamless steel tubes for the energy and industrial sectors is…

Deepfakes break through as business threat

Deepfakes targeting enterprise financial data used to be a hypothetical concern, but that’s no longer the case, as criminal deepfakers now target more than a quarter of all companies, according to a recent survey. About 15% of executives say cybercriminals have targeted their companies’ financial or accounting data using deepfakes at least once in the past year,…

고객 충성도를 만드는 4가지 방법은?

이는 최근 발간된 ‘2017 마케터 관점을 본 고객 충성도 보고서(For love or money 2017: Customer Loyalty – the marketers’ point of view)’의 주요 내용이다. 이 보고서에서 브랜드/비즈니스에 대한 고객 충성도를 마케터가 어떻게 바라보는지를 파악했다. 이 보고서를 공동으로 작성한 포인트 오브 로열티(Point of Loyalty)의 CEO인 애덤 포스너에 따르면, 충성도의 정의가 무엇인지에 관해 마케터와 소비자의 견해가 얼마나…

¿Está pensando en crear sus propios agentes de IA? No lo haga, dicen los asesores

La inteligencia artificial (IA) agéntica, una forma de tecnología diseñada para ejecutar funciones específicas dentro de una organización sin intervención humana, está ganando adeptos a medida que las empresas buscan automatizar los flujos de trabajo empresariales, aumentar el rendimiento de los trabajadores humanos y obtener valor de la IA generativa. La firma de análisis Forrester…