업계에서는 2026년이 커머스 미디어가 단순한 광고 지면 판매를 넘어, 진정한 ‘구매자(Shopper)’중심의 생태계로 진화하는 중요한 시기가 될 것으로 내다보고 있다. 몰로코가 바라보는 2026년 커머스 미디어의 7가지 핵심 전망을 통해 다가올 변화를 짚어본다. 1. 구매자 경험, 비즈니스의 핵심 지표로 부상 그동안 커머스 미디어의 무게중심이 광고 효율과 수익 창출에 있었다면, 앞으로는 ‘구매자’ 경험의 균형을 맞추는 것이 더욱 중요해질…
La transformación digital del sector turismo ha vivido un acelerón en los últimos años, impulsada por el desarrollo de herramientas de inteligencia artificial y, especialmente, de la IA generativa. Como recoge un estudio de la European Travel Commission, que aglutina las organizaciones nacionales de turismo europeas, en este periodo se ha comprobado cómo la IA…
AI는 이제 거의 모든 산업과 직무에서 ‘일하는 방식’ 자체를 바꾸고 있다. 개인이든 조직이든, AI 역량이 더해지면서 ‘더 똑똑하게, 더 효율적으로’ 일한다는 개념이 한 단계 확장됐다. 특히 생성형 AI는 소프트웨어 개발의 가능성을 크게 넓혔다. ‘바이브 코딩’이 확산하면서 주니어 개발자와 비개발자 모두 생산성의 진입장벽이 낮아졌고, 과거에는 수작업으로 코드를 한 줄씩 작성하느라 쏟아야 했던 시간이 이제는 자연어 프롬프트로…
Workers are getting fed up with AI-based hiring practices. A new class action lawsuit filed in California alleges that human candidates are being unfairly profiled by “hidden” AI hiring technologies that “lurk in the background” to collect “sensitive and often inaccurate” information about “unsuspecting” job applicants. The suit specifically targets Eightfold AI, claiming that tools…
Anthropic has completely overhauled the “Claude constitution”, a document that sets out the ethical parameters governing its AI model’s reasoning and behavior. Launched at the World Economic Forum’s Davos Summit, the new constitution’s principles are that Claude should be “broadly safe” (not undermining human oversight), “Broadly ethical” (honest, avoiding inappropriate, dangerous, or harmful actions), “genuinely…
AI is virtually everywhere now. We’re seeing it in every commercial, after every Google search and even possibly in Will Smith’s music videos. It doesn’t need any free press. But it keeps getting more. A detailed McKinsey industry study on AI usage demonstrated that companies in the AI Leader category are seeing six times revenue…
Salesforce-owned integration platform provider MuleSoft has added a new feature called Agent Scanners to Agent Fabric — a suite of capabilities and tools that the company launched last year to rein in the growing challenge of agent sprawl across enterprises. Agent sprawl, often a result of enterprises and their technology teams adopting multiple agentic products,…
Across industries and job functions, AI is reshaping how we approach and complete tasks of all types. Whether it be on the individual or organizational level, AI capabilities introduce a new layer to the concept of working smarter, not harder. Generative AI, in particular, has opened up a new world of possibilities within software development,…
Work-from-office mandates are accelerating as the world moves further away from the COVID-19 pandemic, but the push toward in-person work environments will make it more difficult for IT leaders to retain and recruit staff, some experts say. Over the past year, many companies, including IT giants Amazon and Microsoft, have required employees to work from…
In “Intelligent transformation: Building the enterprise that learnsv,” I laid out the uncomfortable truth behind the productivity paradox: AI undeniably accelerates work and reduces friction. Yet, those improvements rarely translate into meaningful gains on a company’s P&L. Productivity alone does not create value. It only creates leverage when it changes the speed of the business,…