IT’s drive to improve the customer experience

A year ago, furniture manufacturer La-Z-Boy underwent a major ERP implementation and technology retooling that pulled most of the IT team’s time and resources. The project was successful, but when it was over, it became clear that other IT priorities had suffered, like customer satisfaction. “We kind of lost sight of how do we focus…

6 tips for surviving digital disruption in 2020

The honeymoon for digital transformation is over. Forty percent of 1,070 CIOs claim to have reached scale for digital initiatives that leverage technology to drive business change, a hefty increase from 17 percent in 2018, according to Gartner’s 2020 CIO Agenda survey. But the majority of enterprises are merely improving existing business models rather than…

Restructuring IT for growth

When Andrew Campbell joined global equipment manufacturer Terex as CIO in 2016, the company had a twenty-year history of acquisitions. As a result, they had a bevy of small IT teams who dabbled in a number of different functional roles. Officially, the IT organization was one global team, but informally, business unit leaders had identified…

7 tips for improving IT-marketing collaboration

In many organizations, CMOs now spend more on technology than CIOs. Marketing budgets amount to 11.2 percent of company revenue, according to the 2018-19 Gartner CMO Spend survey. In fact, technology is now the single biggest area of investment for marketing, according to the report. As data and systems have become central to marketing strategy…