Companies to shift AI goals in 2025 — with setbacks inevitable, Forrester predicts
Forrester Research this week unleashed a slate of predictions for 2025. Noting that companies pursued bold experiments in 2024 driven by generative AI and other emerging technologies, the research and advisory firm predicts a pivot to realizing value. “2025 will be about the pursuit of near-term, bottom-line gains while competing for declining consumer loyalty and…