Digital Identity Friction: How the Move to Passwordless Can Help and Hurt Your Omnichannel Experience
Customer loyalty has always started with a positive experience as evidenced by the old saying, “the customer is always right.” Increasingly, customers want digital omnichannel experiences and companies are providing them. According to Omnisend[1] marketing campaigns using three or more channels increased order rates by 494% over those using a single channel. With a thoughtful,…