3 takeaways from WWE and the McLaren Formula 1 Team when optimizing digital performance
WWE superstars and fans know what a ‘lights-on, lights-off’ moment feels like in critical junctures of matches. The arena unexpectedly plunges into darkness, there’s momentary commentary confusion as the cameras keep rolling; then the lights return, and there’s a surprise twist to the match. But these aren’t the only high-stakes ‘lights-on, lights-off’ moments that WWE…