In 2023, we saw a surge in retail conversion rates during the holiday season, with many shoppers making purchases well in advance of Black Friday. This year only 24% of shoppers are planning to hold off on holiday purchases until Black Friday. To help your brand stay ahead, we’ve gathered some tips directly from Quantum…
Quantum Metric’s latest mobile benchmark report, “How Mobile Performance Builds Consumer Confidence,” unpacks the concerns consumers have, the opportunities to grow mobile conversions, and how mobile can finally take center stage in the e-commerce world. Let’s dive into the highlights and what they could mean for your mobile strategy. The traffic-conversion paradox Mobile phones have…
The impact of DXA on customer experience For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing meaningful enhancements to the customer experience. By providing visibility into where and why customers encounter roadblocks, DXA linked these…
As businesses increasingly rely on digital platforms to interact with customers, the need for advanced tools to understand and optimize these experiences has never been greater. Enter Gen AI, a transformative force reshaping digital experience analytics (DXA). Gen AI allows organizations to unlock deeper insights and act on them with unprecedented speed by automating the…
Celanese operates more than 50 large manufacturing plants across 27 countries, and has made several significant acquisitions in recent years, including Dupont’s $11 billion mobility and materials (M&M) business. At the same time, the company is undergoing a massive digital transformation. Sameer Purao, who joined Celanese as CIO and CDO in 2021, is keeping the…
While new technologies have shifted priorities, the need to manage stakeholders has not, says Krishna Prasad, CIO of technology services business UST. And with AI used in almost every part of the business, stakeholders have become much more tech savvy, reducing their dependency on IT departments. But as a result, anybody could then expose a…
Salima Bhimani has been encouraging the responsible and ethical use of AI for several years as Alphabet’s first chief strategist and director for inclusive and responsible technology, business, and leaders from 2017 to 2023. At Google’s parent company, she worked with moonshot companies such as Waymo, Wing, and X, to shape sustainable businesses and global…
La tecnología sigue avanzando a un ritmo vertiginoso. Eso es estupendo, porque un entorno informático sólido es necesario para aprovechar las últimas innovaciones y oportunidades de negocio. La mala noticia, sin embargo, es que la modernización de los sistemas informáticos requiere importantes inversiones financieras y de tiempo. Cuando se aborda adecuadamente, la modernización de aplicaciones…
Corría el año 1976 cuando el grupo Adolfo Domínguez S.A veía la luz en tierras gallegas, concretamente en Orense. Lo hacía de la mano del padre del famoso modisto e intelectual, con quien compartía nombre y vocación, tras transformar la anciana sastrería que regentaba bautizada como El Faro. Desde entonces han sido diversas las olas…
경영진이 긴 프로젝트 일정, 불명확한 요구사항, 마감 기한 미준수에 지쳐 있을 때, 애자일은 더 빠른 구현, 높은 유연성, 비즈니스 요구사항과의 긴밀한 연계를 보장해 전략을 신속히 실현하고 ROI를 높일 해결책처럼 보였다. 하지만 현재 많은 기업이 가시적인 성과 부족에 실망하며 애자일 팀을 해체하고 있다. 애자일의 실패는 방법론 자체의 문제가 아니었다. 진짜 문제는 조직 내부 깊숙이 자리 잡은…