3 CRM use cases: Which is right for you?

Go to any customer relationship management (CRM) vendor’s website and you’ll be inundated with wondrous tales of how the CRM system can transform your business, increasing profitability and customer satisfaction at the same time. CRMs give you access to new markets, provide executives with a 360-degree view of the customer relationship, enable real-time responses to…

How Monsanto leverages startups to catalyze transformation

Like most life sciences companies, Monsanto’s business relies on continuous innovation and disruption. But despite worldwide growth, it can be difficult to maintain a pace of constant innovation and repeated technological advances, especially for large, global enterprises traditionally slower to react to market changes. Monsanto is tackling that challenge by collaborating with startups to drive…

What is CRM? Software for managing customer data

CRM definition CRM is an abbreviation for customer relationship management, a method for managing a company’s interaction with current and potential customers, and storing and analyzing data about past interactions. Management consulting company Bain defines CRM as “a process companies use to understand their customer groups and respond quickly—and at times, instantly—to shifting customer desires.” But…

Summer 2018: Changing the way we work

[ Register to download the CIO Spring 2018 Digital Magazine ] Highlights from the issue: Cover storyChanging the way we workDigital technologies are reshaping work at CIO 100 award-winning organizations, empowering employees to shift focus to higher-value activities. [ Learn from your peers: Check out our State of the CIO 2018 report on the challenges…

What is TOGAF? An enterprise architecture methodology for business

The Open Group Architecture Framework (TOGAF) is an enterprise architecture methodology that offers a high-level framework for enterprise software development. TOGAF helps organize the development process through a systematic approach aimed at reducing errors, maintaining timelines, staying on budget and aligning IT with business units to produce quality results. The Open Group developed TOGAF in…