Agentic AI for marketing: Reimagine end-to-end customer experiences

Agentic AI represents the next phase of marketing performance, enabling organizations to connect insights, decisions, and execution across the customer experience. As customer journeys become more complex and expectations rise, enterprises need systems that can operate across data, content, and workflows in a coordinated way. Generative AI has dramatically sped up how marketing teams produce…

OpenAI, Anthropic expand services push, signaling new phase in enterprise AI race

OpenAI and Anthropic are expanding their reach into professional services through joint ventures and acquisition talks, moving model providers closer to implementation roles traditionally held by systems integrators. Joint ventures tied to the two AI companies have held talks to acquire services companies that help businesses deploy AI, with OpenAI’s venture in advanced stages on…

How UKG puts AI to work for frontline employees

As organizations rebrand themselves as AI companies, most of the conversation is focused on knowledge workers rather than the people in retail, manufacturing, and healthcare who can benefit from AI just as much. Prakash Kota, CIO of UKG, one of the largest HR tech platforms in the market, which delivers a workforce operating platform utilized…

AI is spreading decision-making, but not accountability

On a holiday weekend, when most of a company is offline, a critical system fails. An AI-driven workflow stalls, or worse, produces flawed decisions at scale that misprice products or expose sensitive data. In that moment, organizational theory disappears and the question of who’s responsible is immediately raised. As AI moves from experimentation into production,…

The AI economy needs a new vocabulary

Technology is evolving faster than the language we use to describe it. As a result, people are often talking past each other about what software, AI and automation are. These are treated as single categories when in reality they contain several fundamentally different disciplines and economic models. And when reality changes faster than our language,…