Adobe bets on agentic AI to rewrite SaaS for customer experience
Consumer engagement has been fundamentally changing with the advent of AI agents, forcing a rethink by software-as-a-service (SaaS) companies, and creativity platform provider Adobe is responding by shifting its approach to what it calls ‘Customer Experience Orchestration (CXO).’ Announced today at Adobe Summit, the new Adobe CX Enterprise suite is a pivot to a future…

