SAP is giving its business software users a new way to track their customers, with the acquisition of customer identity management specialist Gigya. If your business isn’t already a Gigya customer, then you’re most likely to have seen its name flickering in your browser’s status or address bar as you log in to consumer websites.…
It pays to be more careful today. If you look at the websites of tech vendors, you’ll find that some of them have simply added new jargon such as “digital,” “customer experience design,” and “blockchain” – without first gaining expertise in those areas. A subset of these vendors simply searched for the term “IT” and replaced it…
It wasn’t long ago that IBM’s 400,000 employees performed their duties on PCs with the company’s commercial productivity and collaboration applications. Oh, how times have changed. To read this article in full or to leave a comment, please click here (Insider Story) Read More from This Article: IBM CIO bets big on digital workplace to…
You might think that the CIO of a billion-dollar business would have nothing good to say about shadow IT. After all, rogue deployments have been keeping senior IT execs up at night for years, wondering if those a la carte antics will open the gates to a major security breach or break applications across the…
Accounting standard ASC606 is a notable change to the way revenue is recognized and reported from contracts. Organizations have mostly managed to track and analyze revenue from contracts using a myriad of tools (spreadsheets!), and subsequently enter results into the GL when revenue was recognizable. That may no longer be an option; the new standard…
What is change management? Change management is the discipline of leading individuals, teams and entire organizations through organizational change via a combination of behavioral and social sciences, information technology and business solutions. Companies today are focused on digital transformation — reinventing business models and processes using data and technology (cloud, mobile, data analytics, machine learning,…
Fewer technologies are hotter than artificial intelligence (AI) and machine learning (ML), which mimic the behavior of the human mind to help companies improve business operations. And for companies embarking on digital transformations, AI and ML are being viewed as cornerstone technologies for wooing customers with new services. Aggressive marketing has triggered significant hype around…
Business intelligence (BI) is essential for business growth and competitive advantage, yet reaping benefits from BI requires more than implementing the technology that enables it. In fact, deploying the technology is the easiest part of any BI initiative, according to Boris Evelson, vice president and principal analyst at Forrester Research. Getting the personnel and processes…
Nothing lasts forever and that includes CRM implementations. At first, your CRM system won praise for increasing productivity. Over time, the story has changed. Complaints from customer service, the sales department and other units have emerged. Through the corporate grapevine, you find out that users are quietly switching to “shadow CRM” arrangements such as using…
Machine learning (ML) is fast becoming a litmus test for forward-thinking CIOs. Companies that fail to adopt machine learning for product development or business operations risk falling behind more nimble competitors in the coming decade. That’s according to Dan Olley, who as the CTO of Elsevier, the scientific and health information unit of RELX Group,…