Signet adds virtual facet to jewelry sales in pandemic play
Like many retailers, Signet Jewelers faced an existential crisis last March as the pandemic forced it to temporarily shutter more than 3,000 North American stores purveying its diamonds and other gems. But Signet, whose flagship brands include Kay Jewelers, Zales, and Jared, bounced back in a big way. By executing tech workarounds to facilitate virtual…