At Amtrak, business-IT co-creation engineers CX success
Delivering a superior customer experience (CX) requires close partnerships between IT leaders and their business peers. That’s been the ticket for Amtrak, where IT and marketing are co-creating digital services to inspire brand loyalty among the 30 million passengers it serves a year. These efforts, marshalled by Amtrak CTO Sovan Shatpathy and Kerry McKelvey, vice…