Salesforce Genie aims to release customer data from the marketing bottle
Salesforce is putting a new customer data platform, Genie, at the heart of its software to deliver real-time access to customer information across the enterprise. “Genie is the world’s first real time CRM,” said chief product officer David Schmaier on the eve of the company’s Dreamforce 2022 customer conference. “It’s a high-speed, hyper-scalar data lake…