The $400 billion opportunity for AI in customer service
Not all AI-powered customer service chatbots are created equal—or created well. Take AVA, the AI-infused customer support bot that AirAsia introduced in 2019. AVA racked up nearly as many customer complaints as case resolutions, forcing AirAsia CEO Tony Fernandes to admit earlier this year that AVA was Southeast Asia’s “most hated AI chatbot.” AVA, of…