2023: The year of the rise of the digital economy in GCC countries
The pandemic has led many organizations in the Middle East to shift towards a digital-first strategy. According to IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa, Jyoti Lalchandani: “This means choosing digitalization options over non-digital options as a rule while implementing or enhancing new products, services, channels, customer/employee…