PepsiCo IT redefines direct-to-store business model success
For leading snack manufacturer Frito-Lay, direct-to-store delivery is essential business. The PepsiCo Foods North America (PFNA) subsidiary generates more than 95% of its annual revenue of $19.6 billion through this model, which enhances efficiency and slashes labor costs by reducing the number of touchpoints. But with 25,000 frontline employees performing 500,000 store visits a week,…