7-Eleven digital transformation ushers in new era of convenience
Seeking to strengthen consumer loyalty, 7-Eleven has launched a chatbot and a new rewards app, and is experimenting with other emerging technologies such as drones, biometrics and peer-to-peer payments. If the initiatives work as intended, they will help the chain redefine convenience for the 55 million consumers who visit any of the chain’s 63,000 stores…

