IDG Contributor Network: Macy's CEO credits “customer journey mapping” as the foundation of their turnaround

Macy’s CEO Jeffrey Gennette opened ShopTalk, the annual retail industry conference last week. His message focused on how Macy’s digitally-driven turnaround was fueled by Customer Journey Mapping. Macy’s results in the fourth quarter of 2017 were up nearly two percent from the prior year, the first year-over-year increase in Macy’s financial results in 11 quarters.…

8 IT management productivity killers

There are two types of productivity killers in the modern workplace: small distractions that sap your focus and big productivity killers that push you into applying time and effort in all the wrong places. Like it or not, weak IT management practices are what cause the more significant productivity killers. Following is a look at…