The GPU bill is the new AWS bill

The call usually opens with praise. The AI feature shipped on time, users love it and engagement charts are pointing the right way. Then finance closes the quarter, and the feature everyone celebrates loses money on every single request. That is the part the CTO called about. I get some version of this call every…

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The CIO as a capital allocator: Why the best CIOs think like investors, not engineers

For a long time, the role of the chief information officer has been defined around systems, architecture and innovation. The expectation was straightforward: ensure uptime, modernize infrastructure and occasionally introduce transformative technologies. From where I sit, the most important technology decisions are no longer purely technical. They are capital allocation decisions. Every architecture choice, platform…

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How a new AI value framework and stakeholder focus keep Zoetis ahead of the pack

Most AI investment strategies fail not because the tool or platform underperforms, but because organizations didn’t clearly define what success looks like before they started building. Through a new approach to measuring value, Zoetis chief digital and technology officer Keith Sarbaugh and his business partners have leveraged a value-driven framework to scale AI solutions across…

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The AI leapfrog effect: Why standardizing now could be your costliest mistake

Towards the end of 2022, something shifted in enterprise boardrooms. Convinced by the promise of a genuinely new class of technology, businesses began investing in AI across marketing, sales, developer platforms, analytics and automation. The experimentation was justified. Use cases were unclear, the cost of not participating felt higher than the cost of overspending, and…

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