Customer data platform defined A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems. Gartner defines a CDP as “a marketing technology that unifies a company’s customer data from marketing and other channels to enable customer…
DetailsCIOs know they must be business leaders, but the business knowledge they must bring to the proverbial table is something of a moving target. There are, of course, the management fundamentals and the longstanding executive skills that remain constant must-haves. But there are, too, a list of topics that bubble up and dominate based on…
DetailsPeter Tay, Chief Digital Officer of NTUC Income, joins James Henderson for CIO Leadership Live in ASEAN, produced by CIO.com and Foundry. Peter offers insights into the art of innovation and the importance of creating unique solutions to meet evolving customer demands, in addition to outlining market expansion plans beyond Singapore. Watch this episode: #id6279d67c1d595…
DetailsEnterprise transformation demands technology to work and people to adopt it. The “people” component of enterprise transformation can make or break digital transformation. If people within the organization are given the right tools and are enabled and empowered to use them, they can achieve the desired intent of technology transformations. CIOs enable adoption by championing comprehensive…
DetailsMany enterprises are struggling to deliver for customers because of a disruptive environment, internal silos, mismanaged data, the pandemic, and inefficient collaboration between companies, despite our increasingly digital world. One study conducted by GEP in partnership with the Supply Chain Resource Cooperative at North Carolina State University (NCSU) found that misalignment between procurement and supply…
DetailsIt would surprise absolutely no one if I were to say a lot’s changed in the past year. Value Stream Management (VSM) is certainly no exception. It’s an area that has seen massive evolution in a relatively short time. A year ago, the emphasis was on education and getting informed about VSM principles and its…
DetailsBy Srikumar Ramanathan, Chief Solutions Officer at Mphasis Nearly two decades since the term ESG was coined in a groundbreaking report called, Who Cares Wins, mindful and planet-affirmative investing has become both smart and mainstream. Whether it is individuals or businesses, financial institutions or investors, regulators or insurers, everyone in the ‘economic community’ is aware…
DetailsBy Ravi Vasantraj, Senior Vice President, and Global Head – Business Process Services at Mphasis In 2000, when the Internet was in its infancy, Netflix approached Blockbuster executives for a US$50 million merger, but was not taken seriously. Blockbuster, then valued at US$4.8 billion, could not predict the technological disruption that Netflix would drive. By…
DetailsIn the same way that marathons require rigorous preparation to reach the finish line, technological transformations will not yield lasting rewards without vision, planning, dedicated resources and unwavering determination. When organizations do not embrace digital transformation, failure ensures — enterprise value suffers, employee fatigue becomes rampant, customer experience is negatively impacted, and time is lost.…
DetailsKordia Group CISO Hilary Walton on the importance of security governance, the benefits of career pivots and why more CIOs should pay attention to NFTs. Watch this episode: #id627911817a20f .jw-wrapper::before { content: “CISO Hilary Walton” !important; } Read More from This Article: CIO Leadership Live with CISO Hilary Walton of Kordia Group Source:…
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