Salesforce updates its Commerce Cloud with digital commerce capabilities

Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social,…

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7 IT delegation mistakes to avoid

CIOs are burdened with far too many responsibilities for a single individual to competently or productively handle on their own. That’s why it’s important to know how to efficiently delegate tasks to carefully selected team members. Unfortunately, many CIOs are reluctant to assign any important task to a subordinate, believing that the job may not…

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The unsung skill too many IT leaders shortchange

When it comes to harvesting full value from the rich set of technologies available to every organization, communications skills are probably not on every IT leader’s short list of essential capabilities. Technical skills, for sure. Integration? No doubt. But full spectrum communication skills — that is, oral, written, and digital/social — are almost as essential,…

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How IT leaders are driving new revenue

Sandwich-focused restaurant franchise Subway has some 37,000 locations worldwide, each of which faces a unique combination of factors, such as local competition and customer demographics, that impact sales and profitability. But Donagh Herlihy, the company’s chief digital and information officer, has a corporate-level solution to help each individual store determine “the sweet spot of pricing”…

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LaLiga transforms fan experience with AI

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The country’s premier football division, LaLiga, is leveraging artificial intelligence and machine learning (ML) to deliver new insights to players and coaches, and to transform how fans enjoy and understand the game. The transformation, which started…

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How automation enables better data governance

According to IBM, every day people create an estimated 2.5 quintillion bytes of new data (that’s 2.5 followed by 18 zeros!). More than 60% of corporate data is unstructured, according to AIIM, and a significant amount of this unstructured data is in the form of non-traditional “records,” like text and social media messages, audio files,…

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Optimizing IT resources through infrastructure, people, and processes

According to McKinsey, the goal of digital transformation is to build a competitive advantage by continuously deploying tech at scale to improve customer experience and lower costs. Amid today’s uncertain economy, digital transformation is arguably more important than ever to remain afloat, not just competitive. EY recently found that in current economic and financial uncertainty,…

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