Building a limitless workforce: How Canadian enterprises are using AI to reimagine content management

Canadian organizations are under pressure to do more with less. Labor shortages, rising customer expectations, and accelerating digital demands are creating a perfect storm—one that requires smarter strategies, not just more people.

Increasingly, Canadian enterprises are turning to generative AI (genAI) to help close the gap. By transforming how teams access, interact with, and manage content, genAI is unlocking productivity, improving service delivery, and turning information into insight.

OpenText is helping Canadian organizations lead this transformation with a trusted, pragmatic approach—starting with the content layer.

Empowering people with AI

AI isn’t replacing people—it’s amplifying them. According to research by Foundry, 76% of IT and business leaders believe genAI will enhance existing roles, while 68% expect it to create entirely new ones. Only 24% see it as a job eliminator.

“Canadian innovation is pragmatic,” says Peter Theocharis, president of sales at OpenText Canada. “It’s about enabling people to thrive with the right tools.” That means automating repetitive tasks, improving access to institutional knowledge, and giving employees the insights they need to make faster, better decisions.

OpenText is leading by example: Every team member now has an AI fluency goal as part of their development objectives, ensuring AI skills are as foundational as digital literacy.

Content management meets AI

The content layer is where genAI delivers immediate value. Rather than functioning as passive repositories, modern content systems are becoming intelligent information ecosystems. Organizations are using genAI to extract insights, generate summaries, automate document creation, and tailor content to different audiences.

Today, 81% of enterprises are already integrating genAI into their content workflows. The top reported benefits include better collaboration (42%), faster content creation (32%), and improved customer experiences (34%).

For sectors like government, healthcare, and financial services, these gains translate into faster response times, more accurate information delivery, and stronger citizen and client engagement.

Real business value

The payoff isn’t just theoretical. Organizations using genAI in advanced ways are saving an average of 2.9 hours per employee per day, seeing 23% in cost reductions, and reporting 30% increases in productivity.

OpenText ensures that this transformation is not only impactful, but secure and compliant. “Our approach embeds genAI directly into the information layer,” says Theocharis. “That allows our customers to unlock value while maintaining data sovereignty, auditability, and control.”

With localized data residency options and modular AI services, OpenText gives Canadian enterprises the flexibility to scale responsibly while aligning with their privacy, ethical, and regulatory requirements.

The way forward

The future of work in Canada isn’t about replacing humans; it’s about removing the limits that hold them back. A limitless workforce starts with access to the right information, at the right time, in the right context.

With genAI-powered content management, Canadian organizations are building more resilient teams, modernizing service delivery, and reimagining what’s possible—safely and at scale. OpenText is proud to be their partner in that journey.

Learn how OpenText can help you reimagine content and empower people with AI.