Design thinking is emerging as a major ingredient in for digital transformation success. But what exactly is design thinking, and how are leading CIOs harnessing its power to bolster business value?
Design thinking is an approach to building products that integrates business and technical needs together to deliver what people require, says Shelley Evenson, managing director at Fjord, a design consultancy acquired by Accenture Interactive in 2013. At its core, design thinking involves tapping into human experiences, including harvesting customer input with technology development practices, when creating new products and services.
Source: IT Strategy