Silicon Valley worships the growth-hacking mindset, yet large companies typically stop growing when they’ve hit an inflection point, and these drop offs are inevitable. Growth hacking helps with igniting that growth, rethinking situations, approaching problems with creativity, and liberating companies of stale ideas and methods.
But because change is expensive and risky, growth hacking is a rare occurrence at bigger companies. To them, change is difficult; they are naturally risk-averse, and therefore have a lot of processes in place. They want to see growth but are too uncertain of the consequences to modifying those processes.
Established businesses can, however, adopt a growth-hacking mentality; their system designs are not permanently inflexible.
Read More from This Article: IDG Contributor Network: Big business: You, too, can growth hack
Source: IT Strategy