Firefly Boards: Accelerate creative strategy and campaign development

For marketing teams under pressure to deliver more content at higher quality and in less time,  Firefly Boards introduces a new AI-driven way to brainstorm, explore, and align. Built into Adobe Firefly, Boards provides a centralized space where teams can generate, refine, and collaborate on creative ideas using leading AI models from Adobe and partners including Black Forest Labs, Google, Luma AI, Moonvalley, Pika, Marey, and Runway.

Adobe Firefly AI solutions help businesses meet the increasing demand for content. From accelerating ideation and editing to streamlining bulk production and assembly, Firefly is the leading technology powering creation and production at scale.

A unified workspace for faster ideation

Marketing campaigns rely on quick iteration, strong collaboration, and early alignment. Firefly Boards eliminates the friction of jumping between tools, manually sourcing assets, and navigating long feedback cycles. Instead, your team can work together in one shared environment where:

• Ideas are generated, refined, and evaluated in real time
• Stakeholders collaborate directly on the canvas
• Visual concepts are aligned early in the creative process
• Teams move from inspiration to activation significantly faster

This streamlined workflow supports faster decision-making and more efficient campaign development.

Powerful capabilities for creative exploration

With Firefly Boards, your marketing team can:

• Generate campaign imagery and video concepts using Adobe and partner AI models
• Leverage style and composition references to match brand look and feel
• Remix and combine concepts to test creative directions
• Apply visual elements — such as lighting or color — from one asset to another
• Seamlessly continue production work in Adobe Photoshop or Adobe Express
• Share Boards with cross-functional teams for instant feedback and alignment

These capabilities help marketing teams test more ideas, refine concepts quickly, and produce higher-quality creative outputs.

New features designed for speed and control

Firefly Boards now incorporates new tools that help marketers move from concept to campaign materials more efficiently:

• Presets: One-click generation across key styles — Product, Character, Virtual Try-On, Electric Party, and more — powered by Adobe Firefly and partner models.
• Generative Text Edit (beta): Update or replace text inside visuals directly within Boards, enabling quick iteration without disrupting workflows.
• Describe Image: Automatically generate a ready-to-edit prompt based on any existing image, making it easy to adapt and evolve campaign concepts.

These enhancements provide greater control, reduce guesswork, and accelerate the creative review process.

Ease management of your company’s marketing software

Firefly Boards is one AI tool within the broad scope of Adobe Firefly and Adobe Creative Cloud.  If your marketing team is already using Creative Cloud for teams, they already have access to many Firefly tools.  Firefly complements the design work your team is doing to create campaigns and brand tools that make your company stand out.  From a software deployment and management perspective, you gain ease of deployment and management when your marketing teams work with integrated apps managed at a unified console level.  Get 24/7 technical support and explore step-by-step product tutorials.

Learn more about Firefly Board here.