Ways CIOs can prove to boards that AI projects will deliver

There’s been a wake-up call for CIOs. All the talk about perceived productivity boosts that have previously dominated conversations about AI has been replaced with a demand for measurable value from investments in emerging tech.

As MIT states that project failure rates are as high as 95%, executive boards are starting to question when AI will pay dividends. PWC’s Global CEO Survey shows that more than half of companies have seen neither higher revenues nor lower costs from AI, and only one in eight have achieved positive outcomes.

While Gartner predicts significant growth in AI spending this year, John-David Lovelock, distinguished VP analyst at the research firm, says the lack of tangible returns means digital leaders are changing tack. Rather than hoping their AI explorations will produce returns, CIOs are switching to more targeted initiatives.

“The projects growing quickly are the ones doing business, and those initiatives include AI,” he says. “CIOs are starting to de-emphasize AI and re-emphasize business. These projects are about AI enhancing existing work and moving away from moonshot transformational projects.”

Lenovo’s CIO Playbook for 2026, produced with tech analyst IDC, also suggests enterprises will get serious about AI deployments this year, with explorations replaced by production-level services that drive business transformation. With boards exerting pressure for measurable returns, Ewa Zborowska, research director at IDC, says more digital leaders want to use AI to enhance, innovate, and reinvent their organizations.

“CIOs aren’t just considering AI out of curiosity, they want to see what they can get out of it to grow the business,” she says. “AI adoption is much more about doing new things or taking a fresh approach to creating value rather than becoming more efficient at cost-cutting.”

Such is the clamor for value that Richard Corbridge, CIO at property specialist Segro, suggests that returns from AI are a main digital leadership priority: “If you discover, for example, that everyone in the organization used Copilot 10 times today, that might mean they’ve been more efficient,” he says. “But what have they actually done with the time they saved? How has saving time created value?”

CIOs will grapple with these questions during the next 12 months. With CEOs and boards becoming impatient for returns, digital leaders are working more with their bosses to define value. Successful CIOs fine-tune their arguments to ensure their projects are backed, and then demonstrate the value of their AI initiatives to the board.

Defining a valuable AI project

What’s clear is CIOs can’t deliver outputs from AI projects without input from their enterprise peers. IDC’s Zborowska says tighter cooperation across project ownership and KPIs ensure emerging technology investments are targeted at the right places.

This increased interaction between digital and business leaders also changes project aims. As stakeholders work closely together to generate value from AI, Zborowska expects executives to seek KPIs that stretch across operational concerns.

“I’d bet we see more non-financial aims over the next few years,” she says. “Executives will consider things such as are employees more engaged, has their work improved in any way, are AI implementations impacting customer experiences, and are internal decisions being made more efficiently.”

Martin Hardy, cyber portfolio and architecture director at the UK’s Royal Mail, agrees that defining valuable AI projects is all about finding the right focus. Effective deployments target processes in distinct areas, and business stakeholders must be part of the value-defining process.

“If we’re making decisions about legal documentation, AI is probably not there yet,” he says. “But if we can use AI to approve holidays, for instance, that might be something because if you have rules that say no more than two people off at a time, you could use AI to check about booking holidays without having to ask everyone in the office.”

For CIOs seeking value-generating use cases, Gartner’s Lovelock suggests AI can deliver results in key business areas such as boosting revenue, supporting decision-making, engaging staff, and improving experiences. He says the right path to AI exploitation correlates with Gartner’s enterprise technology adoption profiles, which group companies into a range of categories.

“The folks who are furthest forward, what we call the agile leaders in technology, are much more likely to drive AI to change the business,” he says. “The laggards on the other side are more likely to take on the technology that’s given to them by incumbent software providers, and use it in a prescriptive manner.”

Fine-tuning the use case

The challenge now is for digital leaders to work with their business peers to determine a more refined approach to AI deployment. For some CIOs, the value of AI is clear but the potential risks must be considered.

Take Dan Keyworth, executive director of performance technology and systems at McLaren Racing, whose focus is operational stability and race-day reliability. While he says being aware of developments in generative and agentic AI is crucial, the priority is tried-and-tested technologies rather than innovations that put performance at risk.

“Formula One is grounded in traditional machine learning and simulation,” he says. “Developing models has been a big part of our performance journey, and since the engine already existed, gen AI is the turbo that’s bolted on with more investment in AI.”

For other digital leaders, like Barry Panayi, group chief data officer at insurance firm Howden, success depends on keeping the human in the loop. Yes, automation can improve customer service, but rather than replacing staff, he wants to use AI to ensure Howden’s professionals have the right insight when they interact with clients.

“There’s absolutely no desire to use data to drive productivity by automating what we do with our customers,” he says. “This is a business where people speak to people. Our brokers need information that can give them an edge, and prove to their clients they understand the risks and can give them the best deals.”

Nick Pearson, CIO at technology specialist Ricoh Europe, adds that the use case for AI at his firm is two-fold: boosting operational productivity and improving customer processes. So he’s established a tri-party AI council with the head of service operations and the commercial manager in Spain. This council explores opportunities to buy, build, and reuse emerging tech.

“We’ve got a strategy that looks at where AI matters, which means exploring the technology we already have to boost internal productivity,” he says. “We’ve got a lot of people who know how to code and build things in Copilot Studio and other platforms, so let’s use that to increase productivity.”

Showing returns to the board

For Gartner’s Lovelock, the key lesson for CIOs eager to generate value from AI is to work with their peers and set desired outcomes before investing. “Most people start with the idea that more is more, and if you do that, you won’t get to the idea of quality,” he says.

That sentiment resonates with Segro’s Corbridge, who encourages digital leaders to start conversations with other professionals by focusing on value. Ask people how investing in an AI implementation will create value for them personally, for the wider business, and the customers the organization serves.

He says CIOs shouldn’t try to prove that AI works, but rather concentrate on how emerging tech adds value. That definition is so critical to Segro’s way of working that the organization uses the phrase proof of value rather than proof of concept.

“Most things work, but they might be more expensive,” he says. “For example, you might be able to use AI to transform how the organization uses spreadsheets, but that project might cost you $300,000. And if you’re currently paying someone $40,000 to do that work, and they’re happy doing it, then you have to question the value.”

Lessons are being learned, says IDC’s Zborowska, whose firm’s research suggests that half of AI POCs now transition into production. While some people might think this success rate isn’t impressive, the quantity a year ago was 10%. After several years of AI exploration, it appears CIOs and their businesses are now firmly focused on real returns.

“These numbers speak to the fact that companies are being more mature and mindful in how they allocate budgets,” she says. “They also support the main theme that we’re on a journey to transformation and a maturing market for AI adoption.”