How JetBlue leverages digital technology for safer travel

JetBlue had a strong start to 2020 with a great balance sheet, an innovative product line, and high customer service scores. 2020 also marked the 20^th anniversary of the $8 billion airline, which meant celebrations and excitement about the future.

But then, of course, COVID-19 came along, and leadership quickly realized that of the airline’s values — safety, caring, integrity, passion and fun — the first two would be the focal point for the foreseeable future. “We put our energy behind two themes: the health and safety of our customers and crew members, and ensuring healthy finances to get through the crisis,” says Eash Sundaram, chief digital and technology officer, who also runs JetBlue Technology Ventures, a tech incubator for the travel industry.

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