Digital transformation on full display at GITEX 2018

As is the case with most tech shows today, digital transformation was front and center at last week’s GITEX technology show in Dubai — the largest such conference in the Middle East. Not only did vendors demonstrate their enabling technologies, but govenment agencies showcased the technology they are using.

For most organizations, the top area of focus for digital technologies is improving customer experience. In fact, countless studies indicate that how businesses deal with customers will determine whether they are the market leader or laggard, as digital technologies create new experiences that drive loyalties, cut costs and enable things previously impossible.

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