The tech industry isn’t a bunch of scrappy underdogs anymore. In the wake of numerous data lapses and incidents of personal data being monetized in ways users never expected, consumer trust is dropping—according to a recent survey from Selligent, 75 percent of consumers are worried about brands tracking their browsing behavior. And it’s not just customers: unethical behavior is causing tech talent to balk at working at certain companies, and some employees are refusing to work on projects they deem morally dubious.
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Source: News