A year after Oracle buy, a focused NetSuite doubles down on verticals, midmarket

When Oracle first announced its agreement to acquire NetSuite, back in July 2016, there was widespread agreement in the tech industry that the deal could allow Oracle to serve a broader range of customers, including smaller businesses, expand to more vertical industries and more countries, and accelerate Oracle’s application software push into the cloud.

The deal also made sense because, as industry analysts pointed out, there was a lot of Oracle DNA in NetSuite. Oracle chairman and chief technology officer Larry Ellison was an early backer of NetSuite, and both NetSuite founder Evan Goldberg and then-CEO Zach Nelson had worked at Oracle.

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