Changing the equation on LGBTQ+ equity and inclusion

Max Masure endures being called the wrong name, however unwillingly, because certain companies’ technologies don’t offer an option for customers to share anything other than their legal names.

As an ethical UX researcher and a transgender nonbinary queer person, Masure (they/them) considers it an unacceptable practice that harms individuals, counters inclusion, and ultimately hurts business.