Prior to the digital revolution, mergers and acquisitions were primarily pursued to drive synergies and acquire targets similar to a company’s own organization. These traditional M&A deals were conceptualized and executed across the C-suite, but often left CIOs off the playing field.
But in today’s fast-changing digital landscape, business success is increasingly measured by the speed at which companies can implement technology that drives their business strategy forward. According to recent Accenture Strategy research, 47 percent of executives put technology and mobility at the core of their future growth strategies. (Note: I am an employee at Accenture.) As M&A fast becomes a vehicle through which companies advance their digital growth goals —whether it’s filling digital gaps or consolidating existing capabilities into a top-of-the-market offering — companies need to approach their M&A with a technology-first approach. The disruption and differentiation that digital technologies can create will make them imperative to any deal’s success for the foreseeable future.
Read More from This Article: Why CIOs need a seat at the M&A table
Source: News