For marketing leaders, trust is not built by messaging alone. Every enterprise technology investment asks customers to rely on new technology for critical business processes. Before they make that kind of commitment, they need confidence in both the technology and the company behind it. That makes credibility especially important. Product messaging can explain what technology…
Major shortages of qualified professionals for key IT roles will lead to huge competitive challenges for organizations that fail to prioritize tech recruiting over the next couple of years, industry observers say. Hiring the right staff has always been a prime concern for IT leaders, but the pressure to find the right candidates has never…
Companies are running into a new version of an old problem. Take, for example, a marketing executive turns on an agent from Marketo but doesn’t tell their IT team. That shadow agent now has access to customer data with little oversight and no clear adherence to the company’s security or compliance policies. That’s a real…
Companies grow in many ways, and physical security must keep pace. Sometimes growth occurs naturally through the evolution of internal business programs, but other times one company grows by acquiring another one, and it’s often a company that’s very different from the one that’s doing the acquiring. Growth is exciting, but with growth through acquisition,…
Every IT leader knows the pattern. One team builds a report in a spreadsheet. Another spins up a workflow with slightly different logic to answer the same question. A dashboard is shared across three departments, and within a week, nobody can say for certain where the underlying numbers came from. Instead of freeing up capacity,…
There’s a scenario that plays out every day across the enterprise. A salesperson is about to close a major deal. They want to know what their commission will be. They type the question into ChatGPT or their favorite AI assistant. What comes back is a thoughtful, well-written explanation of how software companies typically structure sales…
Every new frontier model release seems to spur a fresh round of doomsday articles. Just Google “the end of white-collar jobs,” and you’ll be bombarded with discourse on the end of modern work, the unraveling of the social contract between employees and organizations. What I don’t see anyone talking about, however, and what I believe…
“You’re right,” the LLM says. “I was mistaken.” Have you ever read these words during an AI workflow? Nothing kills trust faster than incorrect outputs. It’s no wonder, then, that only a quarter of businesses today fully trust AI to support decision-making and forecasting. And yet, we know AI is business critical. Nine out of 10 businesses…
If you’re a senior analyst, you’ve probably faced a dataset that used to open in seconds but now takes minutes. Or maybe you’re up against a formula that worked fine last quarter, but now shows an error because someone renamed a tab in a file three layers upstream. Ever spent an afternoon figuring out whose…
The old way of creating reports is almost cliché, but only because it remains so pervasive. It’s a familiar scene: A teammate pings you at 4:57 pm asking for a last-minute report. The data and business logic you need live across 10 spreadsheets, in five Microsoft Teams threads, and in an email from two months…