Ask 10 CIOs how they define digital transformation and you’re likely to get 10 different answers with one common theme: a laundry list of technology projects intended to foster sweeping business changes. Even so, digital transformation isn’t so easily defined. Surely, digital transformation involves a radical rethinking of how an organization uses technology in pursuit of new revenue streams or new business models. And it also requires cross-departmental collaboration in pairing business-focused philosophies with rapid application development models. But for many organizations, digital transformation is really digital optimization in disguise, as new digital initiatives merely augment existing services. In the end, many who struggle to define digital transformation resort to the old adage: “They know it when they see it.”
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Source: IT Strategy