Zoho is launching a new workflow automation platform — but rather than integrate it with its suite of SaaS applications at Zoho.com, it is creating a new division, Qntrl, to operate it.
Whereas larger enterprises might choose to rebuild their workflows in a platform like ServiceNow, or automate them using tools such as Celonis, Nintex, or Appian, Qntrl (which the company pronounces “control”) is aiming its platform at midmarket companies with up to 5,000 employees that want to orchestrate and automate workflows between existing applications.
That’s part of the reason why Qntrl is a separate entity from Zoho.com: While it can be used to automate interactions between Zoho’s CRM, helpdesk, mail, analytics, project planning, file management, finance, and HR tools, the company also wants businesses to feel free to integrate it with Zoho.com’s competitors, including Workday, Slack, Microsoft Teams, or Google Workspace.
Read More from This Article: Zoho launches Qntrl to automate business processes
Source: News