Zoho enters self-service BI market with focus on usability, data prep

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics.

The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources. The new platform is extensible to more than 250 data sources.