Yamaha Motor Corp. USA is harnessing social media, customer data, augmented reality (AR) and information about its own vehicles to clear one of the biggest hurdles of the digital era: Creating a more direct path to consumers of its recreational vehicles, engines, robots and other machines.
“We’re changing the focus of IT to support the new digital tier,” says Glenn Coles, who joined Yamaha as CIO of its North America division in 2006.
Creating and curating a digital relationship with consumers is a tall task for any company these days. Yamaha’s obstacles include figuring out how to get more consumers to its distribution network — the dealers who sell its motorcycles and motor boats, as well as personal watercraft, golf cars and ATVs.
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(Insider Story)
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Source: News