Wyndham’s digital innovation elevates the customer experience

When Scott Strickland interviewed for his job as CIO of Wyndham Hotel Group in the spring of 2017, the executive committee was focused on standardizing processes and technologies across 20 brands (including Ramada, Super 8, Days Inn, and Howard Johnsons), which had been operating fairly autonomously.  

So, Strickland took the job and spent the first nine months continuing the journey that had been started around standardizing the entire company on five platforms: central reservations, property management, service and sales, digital marketing, and data warehousing. Since the hotel group was opening roughly two new hotels a day, the new architecture would provide the scalability and flexibility to support that kind of aggressive growth.

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