Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Research firm Gartner defines business analytics as “solutions used to build analysis models and simulations to create scenarios, understand realities and predict future states.”
Business analytics vs. data analytics
Business analytics is a subset of data analytics. Data analytics is used across disciplines to find trends and solve problems using data mining, data cleansing, data transformation, data modeling, and more. Business analytics also involves data mining, statistical analysis, predictive modeling, and the like, but is focused on driving better business decisions.
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Source: News