Skip to content
Tiatra, LLCTiatra, LLC
Tiatra, LLC
Information Technology Solutions for Washington, DC Government Agencies
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact
 
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact

What a Real-Time Customer Data Platform Can Do for Your Business

How Actionable Insights Will Fuel Customer Experience 2.0

In the rush to digital commerce, organisations deployed a multitude of technology solutions, each focused on one part of the customer experience (CX)—and each with its own data silo. The resulting fragmented and unorganised customer data is the antithesis of Customer Experience 2.0.

Organisations that are striving to succeed are finding they need a single source of “customer truth” to support personalisation, coherent customer journeys, content delivery, omnichannel interaction, and analytics that provide insight. At the same time, they must comply with substantial new privacy and permission tracking demands coming from regulatory agencies. Both factors are making CIOs, business leaders, and marketers understand they need a single, cohesive customer data platform (CDP).

The Mandate to Change

Customers today demand a very different experience from what was acceptable only a year ago, and any brand that wants to attract or retain them must change the CX to accommodate the factors noted above while also respecting customers’ privacy and consent concerns. This is only possible with a CDP that consistently informs omnichannel interactions to ensure they are well organised overall and respectful individually.

Siloed marketing technology is a problem for the entire business. Other operating departments and teams want to leverage the information gathered by marketing as well, and they also need to meet compliance mandates, regulatory requirements, and customers’ trust expectations. And of course, the security of customer data is extremely important: the data must be managed as the important asset that it is. That’s harder to do when the data is siloed; when data is everywhere, it can’t be managed or secured.

CDP Is the Way Forward

The optimal way forward is a single, consistent technology stack that collects data intelligently, resolved to people, and then facilitates the flow of that profile data throughout the entire organisation. Built upon an open, standardised, and extendable customer data model, this stack simplifies compliance, reduces misuse, enables effective data ingestion, and supports new consent models and dynamic segmentation. The structure and consistency of the platform enable effective use of artificial intelligence and machine-learning techniques that will provide powerful insights and support real-time processes. Relevant context for customers is ensured because personalised interactions across a lifetime of data are now possible.

When an organisation deploys a CDP that supports a flexible, expandable, real-time, customer-centric data model, it provides the foundation for a business to deliver next-generation experiences and to leverage a dependable source of critical information. Firms that adopt this technology are the ones that will win in today’s highly competitive marketplace. Those that don’t will be overwhelmed as they constantly try to integrate disparate data with only a scant hope of meeting compliance requirements and delivering an experience that customers trust.

Ultimately, the CDP will have the same importance to the organisation as its ERP system. The only way to truly gain an accurate perspective of prospects and customers is to have a single source of truth about them. This important topic will be a focal point of the upcoming Adobe Summit. For more information about the CDP and the role it will play supporting Customer Experience 2.0, please visit the Adobe website.


Read More from This Article: What a Real-Time Customer Data Platform Can Do for Your Business
Source: News

Category: NewsMarch 15, 2022
Tags: art

Post navigation

PreviousPrevious post:IT Leadership as a Data-First Change AgentNextNext post:Black CIO hopefuls look to level up

Related posts

Barb Wixom and MIT CISR on managing data like a product
May 30, 2025
Avery Dennison takes culture-first approach to AI transformation
May 30, 2025
The agentic AI assist Stanford University cancer care staff needed
May 30, 2025
Los desafíos de la era de la ‘IA en todas partes’, a fondo en Data & AI Summit 2025
May 30, 2025
“AI 비서가 팀 단위로 지원하는 효과”···퍼플렉시티, AI 프로젝트 10분 완성 도구 ‘랩스’ 출시
May 30, 2025
“ROI는 어디에?” AI 도입을 재고하게 만드는 실패 사례
May 30, 2025
Recent Posts
  • Barb Wixom and MIT CISR on managing data like a product
  • Avery Dennison takes culture-first approach to AI transformation
  • The agentic AI assist Stanford University cancer care staff needed
  • Los desafíos de la era de la ‘IA en todas partes’, a fondo en Data & AI Summit 2025
  • “AI 비서가 팀 단위로 지원하는 효과”···퍼플렉시티, AI 프로젝트 10분 완성 도구 ‘랩스’ 출시
Recent Comments
    Archives
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    Categories
    • News
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Tiatra LLC.

    Tiatra, LLC, based in the Washington, DC metropolitan area, proudly serves federal government agencies, organizations that work with the government and other commercial businesses and organizations. Tiatra specializes in a broad range of information technology (IT) development and management services incorporating solid engineering, attention to client needs, and meeting or exceeding any security parameters required. Our small yet innovative company is structured with a full complement of the necessary technical experts, working with hands-on management, to provide a high level of service and competitive pricing for your systems and engineering requirements.

    Find us on:

    FacebookTwitterLinkedin

    Submitclear

    Tiatra, LLC
    Copyright 2016. All rights reserved.