Skip to content
Tiatra, LLCTiatra, LLC
Tiatra, LLC
Information Technology Solutions for Washington, DC Government Agencies
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact
 
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact

Unlocking value and success for partners

By Hock Tan, Broadcom President & CEO

In the years that I have led Broadcom, I have found two things to be true for technology leaders: First, success with your customers starts with success with your ecosystem partners; and second, driving ecosystem growth is key to maintaining the growth of your own business.

This is why, at Broadcom, we bring innovation, investment and attention into our making customer value a lasting reality through our pioneering partner programs. These programs help us drive two pivotal customer objectives: innovation in technology and innovation in business models.

From joint innovation to accessing new markets, our pioneering partner programs help us do more for customers. As digital transformation accelerates, customers need fully integrated solutions that address their needs.

Today, we have more than 35,000 partners in our IT infrastructure and cybersecurity software ecosystem, and every single one plays a vital role in bringing value and success for our customers. We work with many kinds of partners across the entire value chain – including the production, procurement, distribution and deployment of our products. They help us expand the reach of our technology and drive better business efficiency and experiences for customers.

When we set out to make any business decision, we always ask ourselves the following three questions:

  1. Does it drive a better outcome for the customer?
  2. Does it allow and enable profitability for a partner?
  3. Does it drive better efficiencies for Broadcom?

If the answer to any of these is “no”, it’s not a path worth pursuing. Our partners and customers should always benefit from the decisions we make.

What partners bring to Broadcom’s customers

At Broadcom, we understand that the key to growth isn’t found in being all things to all people, but instead we believe our customer-first mindset, coupled with purposeful partnerships, is key to delivering untapped value for customers. 

Broadcom’s innovative and industry-first partnership models provide that purposeful plan for how our partners integrate into the overall value chain, and empower each company to leverage their core competencies and do what they do best. Our highly capable partners help us provide solutions for customers ranging from the world’s largest public and private organizations to small- and medium-sized businesses (SMBs). Through Broadcom’s unique friction free Expert Advantage Partner Program, partners deliver high value services to customers of all sizes – including our largest enterprise accounts. 

Yet, the value our partners deliver goes far beyond services. Showcased on our Insights Marketplace at expert.broadcom.com, customers can find our partner-built applications that extend our product capabilities and tailor them for specific use cases – unlocking more value from our customers’ investments. In short, for every challenge, there’s a Broadcom partner ready to deliver the solution and support the specialized needs of businesses – regardless of size. 

What Broadcom brings to partners

At Broadcom, we are unique in how we engage with and support our partner ecosystem. Often, commercial vendors will attempt to control how their partners conduct business. But at Broadcom, we empower partners to identify and pursue their own commercial strategies, so they can bring sales and services to end-user customers on their own terms. We introduce industry-first, go-to-market partner models with shared risk and significant rewards. 

Our Global Cyber Security Aggregator Program (CSAP) is proof. CSAP was launched to expand our market reach and deliver enhanced levels of service to a subset of commercial enterprises with unique needs. The program brings together Broadcom’s Symantec cyber security solutions and partners’ resources along with their in-country expertise to offer a best-in-class customer experience. We have made significant investments, including in-sales training to ensure our distribution partners are well equipped to provide better customer support and a quicker response time to evolving threats.

Our customers can also receive hands-on technical help through our unique Broadcom Software Knights Program. We vet and provide certified partners with ongoing technical training, product presale and sales intelligence so that they can handle any complex issue put in front of them with hands-on technical support. We provide them with the best so that our customers experience the best.

Together, we have a shared goal and responsibility of addressing our customers’ needs and delivering superior outcomes. It’s a win-win-win. Our message to our customers, current partners and future partners is this: our goal is to deliver superior outcomes for customers of all sizes; and our partners’ success is our success. We understand the value our partner ecosystem brings to Broadcom and mutual customers, and we are committed to our partner and customers’ continued success.  

Learn more about Broadcom here.

About Hock Tan:

Broadcom

Broadcom Software

Hock Tan is Broadcom President, Chief Executive Officer and Director. He has held this position since March 2006. From September 2005 to January 2008, he served as chairman of the board of Integrated Device Technology. Prior to becoming chairman of IDT, Mr. Tan was the President and Chief Executive Officer of Integrated Circuit Systems from June 1999 to September 2005. Prior to ICS, Mr. Tan was Vice President of Finance with Commodore International from 1992 to 1994, and previously held senior management positions with PepsiCo and General Motors. Mr. Tan served as managing director of Pacven Investment, a venture capital fund in Singapore from 1988 to 1992, and served as managing director for Hume Industries in Malaysia from 1983 to 1988.

IT Leadership
Read More from This Article: Unlocking value and success for partners
Source: News

Category: NewsApril 3, 2023
Tags: art

Post navigation

PreviousPrevious post:How to Cut Costs by 20+%: Lessons from Managing $34B in IT SpendNextNext post:3 Ways Companies Will Double Down on Agent Experience in 2023

Related posts

휴먼컨설팅그룹, HR 솔루션 ‘휴넬’ 업그레이드 발표
May 9, 2025
Epicor expands AI offerings, launches new green initiative
May 9, 2025
MS도 합류··· 구글의 A2A 프로토콜, AI 에이전트 분야의 공용어 될까?
May 9, 2025
오픈AI, 아시아 4국에 데이터 레지던시 도입··· 한국 기업 데이터는 한국 서버에 저장
May 9, 2025
SAS supercharges Viya platform with AI agents, copilots, and synthetic data tools
May 8, 2025
IBM aims to set industry standard for enterprise AI with ITBench SaaS launch
May 8, 2025
Recent Posts
  • 휴먼컨설팅그룹, HR 솔루션 ‘휴넬’ 업그레이드 발표
  • Epicor expands AI offerings, launches new green initiative
  • MS도 합류··· 구글의 A2A 프로토콜, AI 에이전트 분야의 공용어 될까?
  • 오픈AI, 아시아 4국에 데이터 레지던시 도입··· 한국 기업 데이터는 한국 서버에 저장
  • SAS supercharges Viya platform with AI agents, copilots, and synthetic data tools
Recent Comments
    Archives
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    Categories
    • News
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Tiatra LLC.

    Tiatra, LLC, based in the Washington, DC metropolitan area, proudly serves federal government agencies, organizations that work with the government and other commercial businesses and organizations. Tiatra specializes in a broad range of information technology (IT) development and management services incorporating solid engineering, attention to client needs, and meeting or exceeding any security parameters required. Our small yet innovative company is structured with a full complement of the necessary technical experts, working with hands-on management, to provide a high level of service and competitive pricing for your systems and engineering requirements.

    Find us on:

    FacebookTwitterLinkedin

    Submitclear

    Tiatra, LLC
    Copyright 2016. All rights reserved.