As digital transformation threatens to alter everything we thought we knew about business, the C-suite is suddenly crowded with geeks, and companies scrambling to disrupt themselves or die trying are looking to technology for answers, but not necessarily to the office of the CIO.
The need to spin customer data into gold has led to the rise of tech-savvy executives with titles like chief digital officer, experience officer, marketing technology officer, analytics officer, and the like.
But it’s about more than just job titles; it’s also about money and power. The average chief marketing officer’s budget for technology is roughly on a par with the CIO’s and will likely exceed it over the next few years, according to Gartner.
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Source: IT Strategy