The secrets of highly successful data analytics teams

Effective data analytics can give companies a huge competitive edge, because business managers can gain new insights into trends and customer behaviors that might not otherwise be possible.

To get the most out of their information resources, enterprises need to have a strong analytics team in place. What does it take to assemble and maintain a top-notch team, and what should these teams be doing to make themselves successful?

These are not trivial questions. In this heavily data-driven environment, how companies go about building and operating a team of analytics experts could have a big impact on the business for years to come.

But before you put together your data analytics team, you need to formulate the mission and charter of the team, says Jeffry Nimeroff, CIO at Zeta Global, a customer lifecycle management marketing company.

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