The impact of language AI on global communication

As the world becomes increasingly globalized, businesses need to adapt – which is why language translation has never been more important. Whether translating content to reach global audiences, adapting product manuals for user safety and compliance, or facilitating seamless communication through real-time speech translation in customer support or business meetings, the ability to translate with accuracy, context, and speed is vital. But the question becomes, which translation tools do you need?

While free translation tools may suffice for consumers, when it comes to business, “good enough” isn’t enough and only precise, nuanced, context-rich and secure solutions will do.

Those results are achievable with DeepL’s Language AI platform, says Sebastian Enderlein, CTO at DeepL. “There has been commoditization of regular day-to-day translations. But we offer high quality, secure language and communication tools that over 200,000 businesses around the world trust to remove language barriers, whether internally between colleagues, or externally with clients,” says Enderlein. “Our platform, which offers written and spoken translation tools, as well as advanced writing functionality, going beyond word-to-word translation to offer contextualization and personalization with specialized AI.”

The CTO offers this example: A Korean car manufacturer and a Japanese parts supplier need precise communication about components in an upcoming shipment. Accurate translation requires contextualizing automotive industry terminology, as even small errors could result in incompatible parts and disrupt production. This is where DeepL’s Language AI excels, capable of translating highly complex, custom terminology directly between two languages, ensuring full industry context.

To achieve that level of precision, DeepL’s platform is powered by specialized LLMs trained on high-quality linguistic data and the expertise of thousands of language experts. “Human model tutoring is critical to the quality and accuracy we’re known for,” says Enderlein. The quality DeepL achieves drives significant efficiencies, saving customers time and money and enabling businesses to scale faster, producing fast, fully accurate translations that require less re-work. “Blind tests have shown that translations powered by our next-gen LLM require two to three times fewer edits than our competitors,” he says.

The DeepL API

As part of its platform, DeepL offers an API solution that enables customers to integrate DeepL’s Language AI technology into their own systems. Earlier this year, DeepL expanded its API capabilities to include more advanced translation capabilities powered by its next-generation language models, as well as the DeepL API for Write, which provides access to its advanced writing tools, providing AI-powered suggestions on word choice, phrasing, style, tone and more.

Common use cases for the DeepL API include website translation and multilingual company communications via integrations with collaboration tools, CRMs and helpdesk platforms. Additionally, many leading CAT tool providers have integrated DeepL’s technology, allowing translators to leverage DeepL’s high-quality neural translations directly within their preferred software.

Businesses are catching on. DeepL’s fast-growing customer network includes industry leaders like Softbank, Mazda, Harvard Business Publishing, The Ifo Institute, and Panasonic Connect. As companies expand and deepen their global initiatives, language and translation are critical to ensuring effective communication across international markets.

Learn more about DeepL, including its powerful API solution, here.